Marketing | Words of Mouth

Assalamualaikum & Hi all  :) How are you doing? May Allah grant all of us a good health, InsyaAllah.

Recently we at #thejoyofbakingwithAinie keep talking and discuss regarding our marketing strategy. Being a less than 2 months old baby in the industry, we have talked and come across so many strategies that we see from others, read it online & offline, asking from the seniors in industry, and many more. Among all of it, we decided to share something that we found it worked on #TJOBWA and it is even effective before Ainie started this as her main business, which is the 'Words of Mouth'.

Let us see the definition of 'Words of Mouth'. Based on businessdictionary.com , they define the 'Words of Mouth' as:

Oral or written recommendation by a satisfied customer to the prospective customers of a good or service. Considered to be the most effective form of promotion, it is also called word of mouth advertising which is incorrect because, by definition, advertising is a paid and non-personal communication.

Read more: http://www.businessdictionary.com/definition/word-of-mouth-marketing.html

And yes, as I said earlier, we have experienced it before we are seriously get into this business. It happened when Ainie tried out her fruitcake and decided to passing it out to her mom's friends. Alhamdulillah, the news of "Ainie can bake a good fruitcake" is spread to their other friends and relatives. Ainie received a lot of orders and she made 4 figures of profit for that particular month by selling only fruitcakes. Alhamdulillah. The same thing goes to our brownies. It spread to people that is totally not in our circle of friend.

Fruitcake by The Joy Of Baking With Ainie.

By that we do feel and believe the power of 'Words of Mouth' is very effective BUT! bare in mind ya, if you do bad / or producing bad product/service, the 'Words of Mouth' also will be effective too (sometimes it can become VERY effective!). Secondly, it is not that easy to get words regarding your business spread. For me its the matter of getting the right person, right time, and maybe right place. InsyaAllah. :)