1) It is definitely free.

2) Among many sources i heard and read, most of them said this is the best / most effective way of marketing.

And yes, as I said earlier, we have experienced it before we are seriously get into this business. It happened when Ainie tried out her fruitcake and decided to passing it out to her mom's friends. Alhamdulillah, the news of "Ainie can bake a good fruitcake" is spread to their other friends and relatives. Ainie received a lot of orders and she made 4 figures of profit for that particular month by selling only fruitcakes. Alhamdulillah. The same thing goes to our brownies. It spread to people that is totally not in our circle of friend.

Fruitcake by The Joy Of Baking With Ainie.

By that we do feel and believe the power of 'Words of Mouth' is very effective BUT! bare in mind ya, if you do bad / or producing bad product/service, the 'Words of Mouth' also will be effective too (sometimes it can become VERY effective!). Secondly, it is not that easy to get words regarding your business spread. For me its the matter of getting the right person, right time, and maybe right place. InsyaAllah. :)

Till then, Assalamualaikum ;)

-Shafeex-

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By knowing our branding, obviousyly you will know the main person of this business is named Ainie :) Yes, she is. Her full name is Noor Ainie Zawanie Bt Zulkhairi. A self-thought baker with her background studies in radiography, she had her passion towards baking since she was in secondary school. A type of person who will keep going once she started with something, I know that she will always keep producing a good 'stuff' for 'The Joy Of Baking With Ainie'..

We consider ourself as a newborn in the industry but we know we are growing fast. Stay tune with us. You gonna have more from us.

Till then, take care. See you soon ;)