We did a mistake during our earlier stage of baking this vanilla sponge cake. Hence , we think it is good to share the right way of doing it. Here we go!

Vanilla sponge cake to be cool down & frosting next. As we know sponge cake quite sensitive to temp. Once done in the oven > quickly take out > leave for 5 min > take it out let it be upside down for 1 min > get back to the right position back this is due to the temp & gravity. Voila!

Once you have done with the vanilla sponge cake, next is up to your creativity what to do next! hehe.

Selamat Mencuba!
The Joy Of Baking With Ainie!

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Assalamualaikum & Hi 😀

How is your business so far? I hope and pray all of us are doing good with our business, InsyaAllah.
Anyway, the moment when people started running their businesses, I'm pretty sure we will remember our firstttt ever client/customer who bought our goods or hire our services. I still remember the feeling of how we get our first ever customer, it was really motivate us to grow bigger and bigger.

The first ever client that I'm talking about here is not a customer from your circle of friends or relatives. I'm talking about a customers who are totally strangers to you. Not even a friend to your friends/family. To start a business, you definitely have to market yourself/your business to people around you in order for you to gain experience, get support and to get some motivation from them. But to get to know how far or how good you are doing with your marketing plan, having a strangers as your customer/client can be the indicator on how effective is your marketing plan.

So back to our story, our first client was from a cafe owner! Alhamdulillah..the moment we received her call, she never mention that she owned a cafe. She asked for a delivery and that was the first time we met. We had quite a long conversation. Ainie asked her where did she found us and she replied "First i got attracted by one of your photo. Im not sure how I found that particular photo, but from that one photo, it bring me to your instagram account (TheJoyOfBakingWithAinie's instagram) to see what else do you have, and i found what im looking for."



Alhamdulillah, it shows that our idea of having 'outstanding' pictures for our social media (especially Instagram) started to show the result. With this experience, it strengthen the article that we had come across saying that :

1. In an ecommerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product
2. In an online store, customers think that the quality of a products image is more important than product-specific information (63%), a long description (54%) and ratings and reviews (53%)

*read the full article here*

I hope by sharing this business experience will bring benefits to all of us, InsyaAllah.

Wallahu a'lam.

Alhamdulillah, we are already in the year of 2017. Towards the end of 2016, I have been busy with Kak Rara's engagement. Definitely I was busy to prepare the house, and of course, baking! I made Pandan Gula Melaka cake & Vanilla Rose Lychee cake for the guest and Red Velvet as 'hantaran' from kakak's side. Both cake that I baked for the guest was selling very fast. The satisfaction of knowing people love to eat whatever I baked, and they even keep on refill their plate with the cake, I cant describe how satisfied I am. I am so grateful for that. Alhamdulillah.

Anyway, Congrats Kakak for your engagement! Ours is coming soon! Pray for us too ya 😊

Ainie Zulkhairi
TheJoyOfBakingWithAinie

Assalamualaikum & Hi all  :) How are you doing? May Allah grant all of us a good health, InsyaAllah.

Recently we at #thejoyofbakingwithAinie keep talking and discuss regarding our marketing strategy. Being a less than 2 months old baby in the industry, we have talked and come across so many strategies that we see from others, read it online & offline, asking from the seniors in industry, and many more. Among all of it, we decided to share something that we found it worked on #TJOBWA and it is even effective before Ainie started this as her main business, which is the 'Words of Mouth'.

Let us see the definition of 'Words of Mouth'. Based on businessdictionary.com , they define the 'Words of Mouth' as:

Oral or written recommendation by a satisfied customer to the prospective customers of a good or service. Considered to be the most effective form of promotion, it is also called word of mouth advertising which is incorrect because, by definition, advertising is a paid and non-personal communication.

Read more: http://www.businessdictionary.com/definition/word-of-mouth-marketing.html